Sip the Story
BRANDING | PACKAGING | ART DIRECTION | COPYWRITING
Client: Hikaye Tea
Software: Illustrator, and Photoshop
A storytelling tea campaign that connects Turkish landmarks to rich, flavorful blends. Each cup tells a story, bringing together folklore, legends, and a sense of place.
'Sip the Story' invites tea lovers to explore Turkish culture through taste and tales. Each blend draws inspiration from iconic landmarks, with flavors crafted to reflect the essence of each story. The brand identity intertwines traditional patterns and earthy tones, creating a visually cohesive experience that feels both nostalgic and contemporary.
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Chimney Cider
Theme: Transformation & Wonder
Location: Fairy Chimneys, Cappadocia
Tea Flavor: Black Tea with Apple & Cinnamon
A warm, spiced blend that echoes Cappadocia's magical landscape.
Chimney Cider combines black tea with apple and cinnamon, creating a cozy flavor that echoes the stories of the valley. The blend nods to the ancient fairy tales of transformation, love, and wonder. Where whispers of lost souls linger among the stone chimneys, turning each sip into an adventure.
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Healing Herbals
Theme: Healing & Renewal
Location: Cotton Castle, Hierapolis
Tea Flavor: Herbal Tea with Lemon & Mint
A bright, refreshing blend inspired by the healing waters of Cotton Castle.
Healing Herbals combines lemon and mint, a classic Turkish remedy for sickness, in a soothing herbal tea that nods to the ancient springs of Hierapolis. Each sip recalls the legends of those who sought healing in the white terraces, where the waters were said to wash away pain and restore the spirit.
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Bosphorus Bloom
Theme: Love & Fate
Location: Maiden's Tower, Istanbul
Tea Flavor: Black Tea with Rose Petals
A delicate, floral blend inspired by the Maiden's Tower and it's tales of love and fate.
Bosphorus Bloom blends black tea with rose petals, capturing the essence of a father’s love and a princess’s fate. The tea echoes the story of the tower built to protect her from a prophecy, where each sip reflects the bittersweet legend of love lost and hope lingering over the Bosphorus waters.
